Close Brothers Premium Finance (CBPF), the expert premium finance provider, has announced two further senior appointments within its recently formed Commercial function. These roles will be instrumental in supporting the delivery of CBPF’s long-term strategy and growth ambitions.
CBPF, the original premium finance provider with 2.4 million customers in the UK and Ireland and a network of over 1,500 brokers, continues to invest in the structure and leadership of its business to ensure it remains a trusted and forward-thinking partner to the broking community. Following the recent introduction of a new Commercial function, Colin Wallace, Commercial Director, has confirmed two new appointments that will support the next phase of CBPF’s journey.
Mark Farrant, who has been with CBPF for over a decade, has been appointed to the new role of Head of Sales Operations. Mark brings a wealth of knowledge gained from a range of roles across the business and a proven track record of leadership. In his new position, Mark will lead Broker Management, Sales Support, Broker Training and Sales Optimisation.
Commenting on his appointment, Mark said:
“I’m thrilled to have been given the chance to lead on sales operations, something that is so vital to our service proposition. Working closely with sales, and with the breadth of expertise these teams have, I’m keen to explore what we can do to better serve the needs of our brokers, which is key to our continued success.”
In addition, Cris Jackson has been appointed as Growth Director, transitioning from his previous consultancy role with CBPF. Cris brings with him extensive industry experience and a deep understanding of strategic partnerships, which will be key in driving growth through new market exploration and strengthening high-value relationships.
Speaking about his new role, Cris said:
“I’ve already seen what a great business Premium is, so I’m looking forward to being a bigger part of it. The energy and appetite to grow is clear and shows a real desire to capitalise on our understanding of the market and deliver exactly what our partners want, in a way that sets us apart. I hope to add value by bringing a different lens to how we present our proposition and people, to truly demonstrate a brand that has brokers and their clients at the heart of its business.”
Both Mark and Cris began their new roles on Thursday, 1 May 2025.
Colin Wallace, Commercial Director, Close Brothers Premium Finance, commented:
“Both these appointments bring a level of expertise and talent I know will strengthen our ability to grow and sustain our business. With our Commercial structure fully in place, our next chapter can truly begin, supporting the business in ensuring we continue to thrive over the long-term.”
